Branding
L’Averse
Bookfair
YEAR
2024
Client (school project)
Workshop
ARISTOTE TRUFFAUT
Service
Brand strategy
Visual Identity
editing
MOTION DESIGN
Colophon
Alexia Kholer
BRIEF/
Inspired by “Accident(s), the atypical book fair,” the assignment was to create a distinctive concept and name for an event, forming the foundation for its communication. The project involved developing a flexible messaging system based on wordplay, supported by a clear personality, tone of voice, and visual identity, and translating it consistently across visuals supports highlighting selected books and publishers.
“Where words are contemplated.”
L’Averse reimagines the book fair as a poetic journey, blending diverse styles, forms, and artistic disciplines into a shared space of exploration and reflection. Guided by a light, empathetic, and authentic personality, it celebrates emotional expression, contemplation, and discovery, inviting audiences to immerse themselves in a gentle “rain” of words.
— Aristote TRUFFAUT
Freelance Art Director & Web Developer
“The communication concept and message strategy are highly adaptable. The art direction is interesting and well executed. Congrats!”
