Branding
Ahora
Skin care
YEAR
2025
Client (school project)
Workshop
Rebeka Arce / Collins NYC
Service
Brand strategy
Visual Identity
Packaging
3D Model
Colophon
Alexia Kholer
Manuela Garcia
Lena Schohn
BRIEF/
Tasked with creating a gender-neutral skincare brand, the aim was to build a visual identity and strategy that defies the anti-aging narrative. The brand celebrates time by focusing on caring for skin today, designed for urban, independent audiences who value authenticity, quality, and honesty.
“We believe in caring for our body and honoring what it needs, before issues arise.”
Our collaboration redefined skincare as an essential form of self-care rather than a cosmetic fix. Starting from the belief that skin is an organ, not just an aesthetic feature, we shifted focus from anti-aging to caring for the present moment. Guided by the values of instinctive, conscious, and radiant, the concept “Ahora” embodied time as presence and possibility. Minimal, understated tones and dynamic layouts shaped the visual identity, translating this philosophy into packaging, branding, and strategy.
