BRANDING
Encré
YEAR
2024
Client (school project)
Workshop
BENJAMIN CARON
Service
Brand strategy
Visual Identity
Packaging
ILLUSTRations
Colophon
Alexia Kholer
BRIEF/
The assignment consisted of building a brand from scratch, inspired by a personal memory, a familiar ritual, or an intimate story linked to a product. The objective was to translate this inspiration into a unique brand universe, shaping not only its visual identity but also a compelling narrative that gives the product cultural and emotional resonance.
Encré reimagines the fountain pen as a timeless object through the lens of heritage, sustainability, and modern, minimalist design. Crafted from recycled eyeglasses, each pen embodies renewal and memory, bridging generations and their stories. The brand positions writing as both self-expression and a way to give new life to overlooked materials, reinventing the fountain pen for new horizons while preserving the charm of the past.
“Our story is Encré.”
